Businesses are always looking for better and effective ways to market their products and services. Marketing strategies have been evolving over the years. Today, however, video marketing is the one that is taking over. Your business will be left behind if you are not using video marketing. It is even expected that over 80% of internet traffic by 2021 will be coming from video marketing. Get attached to us now and learn more about the video marketing.
The popularity of video content has continued to grow. Today, more people are interested in watching videos rather than read content. Again, video helps with SEO ranking. About 25% of Google results have videos. As a business, a video will increase the time your audience spends and remains on your page.
On the other hand, video marketing increases brand recognition. This is because a video is memorable and keeps the users coming back. A video is also social and shareable and will make you look cool. Again, social videos generate about 1200% shares more than images and texts combined. To remain competitive, therefore, video content will be a perfect option. All of your question about video marketing will be answered when you click discover more.
But how do you get started? Using your phone, you can make great Youtube videos. Several things will help you produce consistent videos and in a cost-effective way.
The first step is coming up with topics for your videos. The most difficult part of any project is getting started. It can be overwhelming coming up with the ideas, an action plan, and the right strategy. But that should not be the case. If have a website and content on it, the best thing is to repurpose the content into videos.
To identify the best blog posts to repurpose, you should identify the ones that performed well in terms of traffic, conversions, and social shares. If the content performed well and was successful when in written form, it can also be successful when converted into an engaging video. Learn more details at https://www.huffpost.com/entry/how-video-marketing-will-_b_8962102.
The next step is writing a video script. After finding the best content, you should use it in writing your scripts. However, the script should not be the whole article but the key points. When writing your script, however, there are several things to consider.
The tone of your video script is the first thing to consider. The video script should be conversational. The next thing is the video length. Your video script should be sweet but short. Finally, include a call-to-action. After, giving the useful information covered by the blog post, make a call-to-action. It is simply telling the audience what to do next.